DO-NOT-USE rules trace to specific failure modes. Each violation defeats the tech-flex premise.
✕Pre-rendered video loops disguised as shaders (defeats the entire flex)
✕Lottie animations (too lightweight for this aesthetic)
✕Static gradient meshes (use generative)
✕Stock 3D models from Sketchfab / off-the-shelf assets
✕Body text larger than the hero canvas
✕Photography (the visual IS the brand)
✕Bouncy / playful animations (severe + technical, not playful)
✕"AI generated" credit when work was hand-coded